Utilizing Facebook ads is one of the easiest ways to capture your audiences’ attention. It is proving to be one of the fastest ways to expand your email recipients and monetize your list. In this article, you’ll learn how to use Facebook ads to build your email base then re-market to subscribers.
The first step to effective marketing is to create a solid email database. You want to attract an audience willing to give you an email address they actually check, not a ghost account. You can do this by using the “opt-in bribe” technique. This allows target audience to voluntarily give information. Create a space on your website or Facebook page that allows viewers to fill in their name and email address to receive updates and info. Then, deliver content.
A second and trusted technique is to offer a discount coupon for signing up to receive information about your business or products.
An under-rated approach to attract new users is to create a Facebook quiz. This is a fun and innovative approach to engage users and opens an opportunity to collect email information.
For more techniques and advice, read the full article here.